By failed I mean it was a tire fire, thrown into a dumpster fire, then a train wrecked into it.
I had exactly 0 sales.
So I tried again. 1 sale.
Demoralizing? Humiliating? Confusing? Uhh, yeah.
Let’s rewind a sec…
I should have known better.
I had built a ton of sophisticated sales funnels.
That worked really well.
Like really, really well.
Like $100,000,000+ well.
My problem will be what will I do with all of the money.
Like Walter White in Breaking Bad.
I’ll need to rent storage lockers for all the cash.
Or so said my over inflated ego.
After I scraped myself off the ground and received a good talking to from my coach
I realized what the problem was (ahem, me) I tried again.
3rd time’s a charm.
And now… we’re well past 7-figures.
What I did differently between launch #1 to launch #3 to today is both minor and massive at the same time.
It’s kinda like watching Steph Curry shoot 3-pointers.
I can see him do it.
Understand the basics of shooting 3’s.
But when I try and do it…
CLANG. I shoot a brick.
I realized I was off by a little… with everything.
My Copy & Videos
All of the tools and tech
Being just a little off in multiple areas magnified each mistake to produce the launch #1 disaster.
Being close doesn’t count.
Small tweaks make big peaks.
I sent my ego packing and went back to eating my own cooking.
Like I said, I should have known better.
I follow the formula that I know works.
It’s simple on the surface and deep and rich.
And it works like clockwork.
Once it’s in place, it scales like a monster.
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